Snowflake is a town in Navajo County, Arizona, United States. It was founded in 1878 by Erastus Snow and William Jordan Flake, Mormon pioneers and colonizers. It has frequently been noted on lists of unusual place names. According to 2012 Census Bureau estimates, the population of the town is 5,564.Snowflake is 25 miles south of Interstate 40 via Highway 77. The Apache Railway provided freight service from 1961 to 2012, serving the Snowflake Mill.